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Discovering the Culture of San Diego

Known for its friendly and beach-centric persona, it may surprise you to discover that when it comes to cultural attractions and venues, San Diego has more than its share. When you’re planning out your vacation itinerary, here are some ways to include cultural experiences in your trip to America’s Finest City.

After exploring San Diego’s gorgeous and famous beaches, check out the art scene. There are nine art districts in the city that each offer something different, including Barrio Logan, City Heights, La Jolla, Mission Valley, North & South Park and Point Loma. Each area includes unique artistic encounters, including public art, galleries and art studios where you can create your own art.

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Explore the “Smithsonian of the West”

A nickname for San Diego’s urban oasis, Balboa Park, the “Smithsonian of the West” encompasses the many museums found in this famous location. Inside Balboa Park, there are 15 museums, including the San Diego Natural History Museum, the San Diego Air and Space Museum, the Mingei International Museum, the San Diego Museum of Art and the San Diego Museum of Us to name only a few.

Journey Back to the City’s Origins


Visit Old Town San Diego for a view into what life was like during the city’s colonial days. Within this unique area, there are historic sites, museums, shops, restaurants and costumed guides and actors. It’s a great way to discover the influences of the many cultures that shaped the city.

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Tap Your Toes to the Rhythm of Live Music

There’s no shortage of live music venues in San Diego, including philharmonic orchestras and opera to performances by big name musicians. The city has an array of concert venues and offers everything from bar bands to spectacular shows; there are also festivals going on year round.

Theater Anyone?


San Diego is a theater lover’s dream! There is a multitude of venues, including two Tony Award Winning theaters. Whether you’re a Broadway musical fan or enjoy drama, intimate hometown productions or something in between, you’ll find exactly what you’re looking for here!

Tickets - Select Your Journey

SEAL Tour SEA IT ALL
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SEE THE BEST OF SAN DIEGO BY SEA AND LAND
San Diego SEAL Tour Tickets
☆☆☆☆☆
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1647 reviews

San Diego Seal Tour
4.6

Splash into San Diego and Sea It All with our Ultimate SEAL Tour! Journey through both the city streets and the sparkling bay in our unique “Hydra-Terra” amphibious vehicles, which are Coast Guard-approved for safety and fun. This unique, one-of-a-kind tour allows you to truly see it all—from San Diego’s hidden gems on land to a spectacular splash into the water for a different perspective.

Book your ticket now and embark on an unforgettable adventure where the city’s vibrant life meets the tranquility of the sea.

  • Choose your own start and end point: Seaport Village or Embarcadero
  • 100-minute, fully narrated SEAL Tour
  • Open-air sightseeing perfect for taking pictures
  • Wind your way through picturesque San Diego streets
  • Splash down for a cruise through the waters of San Diego Bay
  • FREE Self-Guided Walking Tours (adult ticket)
  • 4.5-star review rating
  • 100% satisfaction guarantee
Trolley Tour and seal tour package
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San Diego SEAL Tour vehicle
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Trolley & SEAL Tour Package – Seaport Village
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1892 reviews

Old Town Trolley Tours
4.7

Old Town Trolley Tours: As you explore the scenic coastal landscape, you’ll learn why San Diego is called “America’s Finest City.” Since 1989, Old Town Trolley Tours has provided sightseeing tours highlighting the best of San Diego.

SEAL Tour: Splash into San Diego’s most unique sightseeing adventure! Both tour bus and boat, the San Diego SEAL Tour journeys through San Diego by land AND sea. Our unique “Hydra-Terra” amphibious vehicles are Coast Guard approved, ensuring you a safe, one of a kind experience.

  • Old Town Trolley Tours:
  • 1 day of free unlimited re-boarding
  • Hop on & off at 11 Old Town Trolley stops
  • FREE discount coupons ($30 value)
  • FREE Self-Guided Walking Tours
  • FREE map brochure with day planner
  • SEAL Tour:
  • 100-minute, fully narrated SEAL Tour
  • SEAL Tour departs from Seaport Village
  • State-of-the-art U.S. Coast Guard certified Hydra-Terra vehicles
  • Attraction tickets do not have to be used on the same day
San Diego Whaley House day and night package
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Whaley House Day and Evening Tour Package
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San Diego City Lights Night Tour
3.4

Daytime Self-Guided Tour: Crossover to San Diego’s history by taking a self-guided tour through the prominent Whaley House Museum. Visit the exhibit rooms and enjoy this historical experience through the interior and surrounding grounds of the house.

Evening Guided Tour*: Crossover to the dark side of San Diego history in California’s Oldest Town and let us enchant you with spirited tales of the past.

  • Daytime Self-Guided Tour:
  • Self-paced tour through the interior and surrounding grounds of the House.
  • Immerse yourself into the history that makes the property a unique legacy site.
  • Discover the heritage that leads many to believe that the Whaley House is America's Most Haunted!
  • Get an unparalleled peek into early California history.
  • Evening Guided Tour:
  • As seen on the Travel Channel, SyFy Channel and Discovery Channel.
  • Be part of the historic legacy, mystery and legends of the Whaley Family, and hear of their myths and misconceptions.
  • Approximately 30-minute guided tour through the historic Whaley House and the surrounding grounds.
  • Regale in the tales of the spirits from the past and perhaps even experience the paranormal.
  • Tour tickets do not have to be used on the same day
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Ghosts & Gravestones tour San Diego
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DYING TO TAKE A RIDE ON THE DARK SIDE?
Ghosts & Gravestones
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Ghosts & Gravestones Tour San Diego
4.1

Dying to Take a Ride on the Dark Side? Travel back in time with us and learn of the spirits of the notorious wild characters like Gunslingers, Gamblers and Ladies of the Night who lived and died in San Diego. It is possible that their spirits live on in the dark recesses of our historic buildings and neighborhoods.

  • Hop aboard the Trolley of the Doomed
  • Join our spirited & entertaining tour built on stories, history, mystery and legends
  • Travel back and hear about the spirits of characters who lived & died in San Diego
  • Hear stories of how Pioneer Park changes to the darker side when the sun goes down
  • Journey through Old Town, walking through El Campo Santo Cemetery
  • Includes outside of the Whaley House and grounds. Tour does not enter the house.
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San Diego City Lights Night Tour
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16 reviews

San Diego City Lights Night Tour
3.4

San Diego sparkles at night, and what better way to see it than with Old Town Trolley Tours! Hop aboard our trolley for a picturesque evening you won’t forget.

  • Choose your own start and end point: Seaport Village or Old Town Market
  • Open-air sightseeing perfect for taking pictures
  • Approximately 1 hour and 40 minute tour
  • See San Diego’s famous sights illuminated at night
  • Take in romantic views of the city and cruise past notable landmarks
  • Highlights include The Historic Gaslamp Quarter, Balboa Park, Coronado’s Ferry Landing, USS Midway and more
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